The journal
What we know about the web, written plainly.
Clear answers to the questions shops and SMEs actually ask before rebuilding their site. Price, visibility, performance: the numbers and the trade-offs, not the promises.
SEO3 min read
A multilingual website in Brussels: building FR, NL and EN versions that actually rank
An automatic translation button is not enough. URL structure, hreflang, per-language content and the common traps to being found in all three languages.Read the article
Guide3 min readCookie banners and GDPR in 2026: what a Belgian website actually has to do
Most cookie banners are non-compliant or unnecessary. When consent is mandatory, how to legally do without it, and what the Belgian Data Protection Authority fines.
Budget3 min readShopify or a custom online shop: the real three-year cost for a Belgian business
Subscription, commissions, apps, Bancontact, Belgian VAT: Shopify’s listed price is not its cost. An honest comparison with a shop built for you.
Design3 min readYour site gets visitors but no enquiries: the six most common causes
Traffic without contact is not an SEO problem. The six flaws that block enquiries, how to spot them and in what order to fix them.
Guide3 min read.be or .com: which domain name to choose for a Belgian business
The extension you choose affects trust, local search and brand protection. The real criteria, and why you often need both.
Local3 min readGoogle reviews for a local business: how to collect them, reply and show them on your site
Reviews weigh on local ranking and on the buying decision. A simple method to gather them regularly, without buying or begging.
Guide3 min readOnline booking: adding a calendar to your website without losing clients
Salons, practices, tradespeople: an online calendar cuts phone calls and no-shows. What to compare between tools and how to integrate one cleanly.
Guide3 min readA website for freelancers in Belgium: the pages that actually bring clients
A freelancer needs neither ten pages nor a daily blog. The four pages that matter, the mandatory legal notices in Belgium, and what to avoid.
Guide3 min readMandatory e-invoicing in Belgium from 2026: what your online shop must handle
Since 1 January 2026, invoices between Belgian VAT-registered businesses go through Peppol. What that changes for an online shop and how to prepare.
SEO3 min readHow to get your business cited by ChatGPT and Google AI Overviews
AI-generated answers cite websites, not keywords. What these engines actually read, and how to structure a site so it becomes one of their sources.
Guide10 min readWeb accessibility: what the law now requires from Belgian businesses
Since June 2025 the European Accessibility Act applies to online shops and digital services. Who is covered, which level to target, where to start.
Budget8 min readHow to budget for a professional website in Brussels
Business site, online store or redesign: learn how to define scope, compare proposals and account for ongoing costs without relying on vague promises.
Guide8 min readWebsite redesign: when it is justified and how to plan it
Identify sound reasons to redesign, audit the current site and prepare content, redirects, testing and measurement before the new version launches.
Local7 min readRestaurant websites in Brussels: menus, bookings and local visibility
Plan a useful restaurant site with an accessible menu, dependable opening hours, a clear booking journey and consistent local information.
Guide7 min readHow long does a website take? The stages that shape the schedule
See how scope, content, approvals, integrations and testing combine to create a realistic schedule for a website project.
Guide7 min readBusiness website or online store: choosing the right architecture
Choose between presentation, catalogue and online sales by examining the customer journey, operations, product data and total cost of ownership.
SEO7 min readSlow website: how to diagnose it and prioritise improvements
Measure speed with field and laboratory data, interpret LCP, INP and CLS, then address the causes that genuinely affect users.
SEO8 min readLocal SEO in Brussels: a practical approach without ranking promises
Keep your Business Profile accurate, request reviews fairly and publish useful local information—without promising a Maps or Search position.
Guide7 min readWordPress or custom development: how to choose
Compare WordPress and custom development through editing, integrations, maintenance, ownership and total cost for the same project scope.
SEO7 min readCore Web Vitals: LCP, INP and CLS explained
Understand LCP, INP and CLS thresholds, separate field data from laboratory tests and diagnose problems without making SEO promises.
Design8 min read7 checks for a clear, usable website
A practical review of message, navigation, mobile use, performance, forms, trust and measurement—without a universal conversion formula.