A website for freelancers in Belgium: the pages that actually bring clients

A prospect landing on a freelancer’s site wants three answers: is this the right person for my problem, what does it cost, how do I get in touch. Everything else is secondary. A site that answers those in thirty seconds beats a twenty-page site.

Proof matters more than presentation. A few concretely described projects, verifiable reviews and a real photo weigh more than a long text about values.

A home page naming the trade, the service area and the main offer in the first screen. A services page with what you do, its scope and a price range or the quoting method. A projects or testimonials page. A contact page with a short form, a phone number and response hours.

An about page remains useful in a trust-based trade, but it should talk about the client: why this experience helps them, not a résumé.

Every professional Belgian website must show the name or company name, the registered address, the CBE enterprise number, an e-mail address and, where relevant, the VAT number. This information must be reachable from every page, usually in the footer or on a dedicated page.

• A contact form implies a GDPR-compliant privacy policy.
• If the site sets non-essential cookies, prior consent is also required.
• A site without analytics or embedded video can often do without it.

Create a Google Business Profile with the same address and phone number as the site. Use the trade and the municipality in the home page title and in the text, without repeating them in every sentence.

Ask every satisfied client for a review. Ten recent, detailed reviews do more for a local freelancer than any technical optimisation.

Free builders that impose their own domain and advertising. Hidden prices that force a quote request for the smallest job. Long forms. Stock photos of an office nobody recognises.

Also avoid a blog launched without a plan: three articles dated 2023 hurt more than no blog at all. Write only if you can regularly answer the questions clients already ask you.