Fruits & Passions — independent redesign concept.
KRUZ selected the public Fruits & Passions website as the starting point for an independent redesign exercise. The prototype explores clearer hierarchy, a more legible offer and an FR/NL/EN journey; it was not a client commission.
- Sector
- B2B fruit delivery
- Year
- 2026
- Related service
- Website redesign
Public starting point
The left-hand capture documents the public website as it appeared during the exercise. KRUZ studied its structure and publicly available content to define a design direction, without collaborating with Fruits & Passions.
KRUZ prototype
The proposal reorganises the offer, adopts a coherent photographic direction, highlights the trial basket and builds a trilingual journey. It demonstrates a redesign hypothesis, not a website commissioned by the business or measured results.
Explore this type of website
The service pages describe the method, deliverables and scope KRUZ offers for a project of this kind.